AI SEO · Generative Engine Optimization · Chinese AI engines
In China, AI is the new word of mouth.
People ask DeepSeek, Qwen and Doubao what to buy — and act on the answer. Miss the answer, miss the market. Eastbound is the AI SEO and GEO agency that gets Western brands into China's AI recommendations.
How we do it
Audit. Fix. Track.
Full investigation grounded in our China-AI research — then we ship the onsite and offsite fixes ourselves: entity, source, content and technical. We don't hand you a report and disappear; re-running the panel monthly is what turns visibility into share-of-voice.
01
Audit
We measure how DeepSeek, Qwen and Doubao describe your brand today — by query, by competitor, by source.
Visibility42 prompts
DeepSeek62%
Doubao48%
Qwen33%
02
Fix
We ship the onsite and offsite fixes ourselves — entity, source, content and technical signals — so the next audit looks better than the last.
Shipping fixes4 of 10
Establish Chinese entity authority
Ship zh-CN technical readiness
Build source proof on Baike / Zhihu
Xiaohongshu KOL signal seeding
03
Track
We re-run the panel monthly so you see share-of-voice climb — trend, not snapshot.
This month+8 vs last
68/100
▲ 31 since Apr
Offsite sources management
Know what the model actually shows.
Each Chinese LLM surfaces a different source-association pattern. We map which evidence surfaces appear repeatedly, so your brand shows up where it counts.
eastbound
DeepSeek深度求索
知乎Zhihu
什么值得买SMZDM
维基百科Wikipedia
arXivarXiv
红迪Reddit
Doubao豆包
抖音Douyin
小红书RED / Xiaohongshu
哔哩哔哩Bilibili
淘宝Taobao
京东评价JD reviews
Qwen通义千问
天猫Tmall
大众点评Dianping
百度百科Baidu Baike
政府公告Govt notices
专业期刊Pro journals
How we deliver
Five steps. One delivery. Audit, fix and track.
Two stages, one panel. We measure citation selection (do the engines fetch you) and citation absorption (do they shape the answer with you) — DeepSeek, Doubao and Qwen. Start with the AI SEO definition, then read the China AI visibility reference →
Crawl status1 issue
robots.txt accessible
llms.txt · entry-point present
hreflang · zh-CN missing
01 · Crawl
What mainland-CN crawlers see
Checks robots.txt, llms.txt and hreflang to flag what BaiduSpider, Sogou, 360Spider, YisouSpider and Bytespider can reach.
Extracted entities12 found
brand
category
4 products
vegan
made-in-FR
3 zh citations
02 · Extract
Entities, claims and source graph
Pulled straight from your live HTML — flagging missing zh names, broken hreflang, source gaps and competitor signals around your niche.
Per-LLM panel42 prompts
DeepSeek62%
Doubao48%
Qwen33%
03 · Prompt
Stratified zh-CN prompt panel
Run across DeepSeek, Doubao and Qwen at broad-category (L1) and niche (L2) — measuring unaided presence, position and recall, not just mentions.
Visibility scoreBelow average
37/100
Share of voice12%
Position avg4.6
Unaided recall2 / 3
04 · Compare
Score citation selection & absorption
Each LLM scored on visibility, share of voice, position, accuracy and source provenance — so you see exactly where the corpus gap is.
Top fixes3 of 10
Establish Chinese entity authorityHigh impact
Ship zh-CN technical readinessMedium effort
Build source proof on Baike / ZhihuFast start
05 · Recommend
Define roadmap on improvement
Our researchers review your audit, prioritise the highest-impact fixes and track your progress over time.
From audit to execution
We take care of everything — from audit to AI visibility execution.
Visibility Audit & Monitoring
Map how Chinese AI platforms mention your brand, then track changes month over month.
24–60 zh-CN prompts across China-facing engines
Onsite + offsite scoring with trend dashboard
Competitor pressure & sentiment review
AI Crawler Readiness
Make your site legible to Chinese-facing crawlers, answer engines and source systems.
robots.txt, llms.txt & entity graph
Mainland accessibility & render checks
Indexability across Baidu / Sogou / 360
Bilingual Source Strategy & Authority Building
Build the Chinese-language proof layer AI platforms can quote, summarise and trust.
EN ↔ zh-CN messaging & comparison pages
Zhihu, Xiaohongshu, WeChat & vertical media
Citation quality review & publishing calendar
GEO / AEO Implementation Sprint
Turn the audit into shipped fixes — not a report that sits in a folder.
"China is not a market you translate into. It is a separate AI surface, with its
own models, sources and rules of recommendation."
Bespoke research per project & client
We run a fresh research panel for every brand. No off-the-shelf playbook — your verticals get their own LLM × source matrix, sampled this month, not last year.
Paper-grounded GEO/AEO framework
Selection and absorption — five evidence-container properties scored, not a single visibility number.
Per-LLM training-corpus depth
DeepSeek, Doubao, Qwen each have a different corpus. We optimise per-engine, not on average.
Mainland-CN editorial network
Bilingual KOL and copywriter network publishing on Baike, Zhihu, Xiaohongshu, WeChat, Bilibili, Douyin — where China LLMs actually look.
Hong Kong bilingual team
One team between Western governance and mainland execution. EN planning, zh-CN execution, technical fixes — no handoff loss.
Insights
Insights & research.
Our in-house research findings and case studies — helping our customers understand AI visibility better in mainland China.