# Eastbound > Eastbound is a Hong Kong-based China AI visibility consultancy helping US, UK and other Western brands get found, understood and recommended across Mainland Chinese answer engines (DeepSeek, Qwen, Doubao). ## Links - [Homepage](https://www.eastbound.ai/) - [China AI visibility for global brands (pillar / category reference)](https://www.eastbound.ai/china-ai-visibility/) - [Free AI visibility audit (China-specific, multi-engine)](https://www.eastbound.ai/ai-visibility-audit/) - [DeepSeek SEO rank tracker (free)](https://www.eastbound.ai/deepseek-rank-tracker/) - [DeepSeek SEO visibility playbook](https://www.eastbound.ai/deepseek-seo/) - [Qwen optimization visibility playbook](https://www.eastbound.ai/qwen-optimization/) - [Doubao optimization visibility playbook](https://www.eastbound.ai/doubao-optimization/) - [China GEO agency services (US/UK brands)](https://www.eastbound.ai/china-geo-agency/) - [Generative engine optimization for China (GEO China)](https://www.eastbound.ai/generative-engine-optimization-china/) - [What is generative engine optimization (GEO definition + mechanism)](https://www.eastbound.ai/what-is-generative-engine-optimization/) - [AI visibility vs SEO (structural comparison)](https://www.eastbound.ai/ai-visibility-vs-seo/) - [Why isn't my brand on DeepSeek (diagnostic ladder)](https://www.eastbound.ai/why-isnt-my-brand-on-deepseek/) - [How to get cited on Chinese AI (4-tier authority playbook)](https://www.eastbound.ai/how-to-get-cited-on-chinese-ai/) - [AI search optimization for China (practical guide)](https://www.eastbound.ai/ai-search-optimization-china/) - [AI crawler readiness — robots.txt, llms.txt, Markdown alternates](https://www.eastbound.ai/ai-crawler-readiness/) - [llms.txt vs robots.txt — what each one does](https://www.eastbound.ai/llms-txt-vs-robots-txt/) - [Markdown alternates guide — serving .md alongside .html](https://www.eastbound.ai/markdown-alternates-guide/) - [AI crawler blocking mistakes — seven failure modes](https://www.eastbound.ai/ai-crawler-blocking-mistakes/) - [IndexNow setup guide — push notifications for Bing/Copilot/Yandex](https://www.eastbound.ai/indexnow-setup-guide/) - [Book a 30-min China AI visibility fit check](https://www.eastbound.ai/book-consultation/) - [Methodology — how Eastbound measures China AI visibility](https://www.eastbound.ai/methodology/) - [Insight: DeepSeek vs Qwen vs Doubao comparison](https://www.eastbound.ai/insights/deepseek-vs-qwen-vs-doubao/) - [Insight: Zhihu AI visibility](https://www.eastbound.ai/insights/zhihu-ai-visibility/) - [Insight: SMZDM AI visibility (and the ultra-luxury collapse)](https://www.eastbound.ai/insights/smzdm-ai-visibility/) - [Insight: Xiaohongshu AI visibility](https://www.eastbound.ai/insights/xiaohongshu-ai-visibility/) - [Insight: Wikipedia AI visibility (21% DeepSeek, highest-mentioned Western source)](https://www.eastbound.ai/insights/wikipedia-ai-visibility/) - [Insight: YouTube AI visibility (20% DeepSeek, despite the geo-block)](https://www.eastbound.ai/insights/youtube-ai-visibility/) - [Industry: Luxury brand AI visibility in China](https://www.eastbound.ai/industries/luxury-ai-visibility-china/) - [Industry: Travel & hospitality AI visibility in China](https://www.eastbound.ai/industries/travel-ai-visibility-china/) - [Industry: B2B SaaS AI visibility in China](https://www.eastbound.ai/industries/saas-ai-visibility-china/) - [Industry: Consumer electronics AI visibility in China](https://www.eastbound.ai/industries/consumer-electronics-ai-visibility-china/) - [Audit runner / dashboard](https://www.eastbound.ai/dashboard.html) - [Eastbound research index](https://www.eastbound.ai/blog/) - [Luxury AI source-mix study](https://www.eastbound.ai/blog/luxury-ai-sources.html) - [Three Chinese AIs source-attribution study](https://www.eastbound.ai/blog/three-chinese-ais.html) - [Off-site substrate study](https://www.eastbound.ai/blog/off-site-substrate.html) - [Brand-defense / un-pivotable brands study](https://www.eastbound.ai/blog/risk-management-ai-pivot.html) - [Awareness-vs-decision intent-shift study](https://www.eastbound.ai/blog/awareness-vs-decision-brands.html) - [Full LLM context file](https://www.eastbound.ai/llms-full.txt) ## Markdown alternates - [Homepage (Markdown)](https://www.eastbound.ai/index.md) - [China AI visibility (Markdown)](https://www.eastbound.ai/china-ai-visibility/index.md) - [AI visibility audit (Markdown)](https://www.eastbound.ai/ai-visibility-audit/index.md) - [DeepSeek rank tracker (Markdown)](https://www.eastbound.ai/deepseek-rank-tracker/index.md) - [DeepSeek SEO playbook (Markdown)](https://www.eastbound.ai/deepseek-seo/index.md) - [Qwen optimization playbook (Markdown)](https://www.eastbound.ai/qwen-optimization/index.md) - [Doubao optimization playbook (Markdown)](https://www.eastbound.ai/doubao-optimization/index.md) - [China GEO agency (Markdown)](https://www.eastbound.ai/china-geo-agency/index.md) - [GEO China (Markdown)](https://www.eastbound.ai/generative-engine-optimization-china/index.md) - [What is generative engine optimization (Markdown)](https://www.eastbound.ai/what-is-generative-engine-optimization/index.md) - [AI visibility vs SEO (Markdown)](https://www.eastbound.ai/ai-visibility-vs-seo/index.md) - [Why isn't my brand on DeepSeek (Markdown)](https://www.eastbound.ai/why-isnt-my-brand-on-deepseek/index.md) - [How to get cited on Chinese AI (Markdown)](https://www.eastbound.ai/how-to-get-cited-on-chinese-ai/index.md) - [AI search optimization for China (Markdown)](https://www.eastbound.ai/ai-search-optimization-china/index.md) - [AI crawler readiness (Markdown)](https://www.eastbound.ai/ai-crawler-readiness/index.md) - [llms.txt vs robots.txt (Markdown)](https://www.eastbound.ai/llms-txt-vs-robots-txt/index.md) - [Markdown alternates guide (Markdown)](https://www.eastbound.ai/markdown-alternates-guide/index.md) - [AI crawler blocking mistakes (Markdown)](https://www.eastbound.ai/ai-crawler-blocking-mistakes/index.md) - [IndexNow setup guide (Markdown)](https://www.eastbound.ai/indexnow-setup-guide/index.md) - [Book a consultation (Markdown)](https://www.eastbound.ai/book-consultation/index.md) - [Methodology (Markdown)](https://www.eastbound.ai/methodology/index.md) - [Insight: DeepSeek vs Qwen vs Doubao (Markdown)](https://www.eastbound.ai/insights/deepseek-vs-qwen-vs-doubao/index.md) - [Insight: Zhihu AI visibility (Markdown)](https://www.eastbound.ai/insights/zhihu-ai-visibility/index.md) - [Insight: SMZDM AI visibility (Markdown)](https://www.eastbound.ai/insights/smzdm-ai-visibility/index.md) - [Insight: Xiaohongshu AI visibility (Markdown)](https://www.eastbound.ai/insights/xiaohongshu-ai-visibility/index.md) - [Insight: Wikipedia AI visibility (Markdown)](https://www.eastbound.ai/insights/wikipedia-ai-visibility/index.md) - [Insight: YouTube AI visibility (Markdown)](https://www.eastbound.ai/insights/youtube-ai-visibility/index.md) - [Industry: Luxury (Markdown)](https://www.eastbound.ai/industries/luxury-ai-visibility-china/index.md) - [Industry: Travel (Markdown)](https://www.eastbound.ai/industries/travel-ai-visibility-china/index.md) - [Industry: B2B SaaS (Markdown)](https://www.eastbound.ai/industries/saas-ai-visibility-china/index.md) - [Industry: Consumer electronics (Markdown)](https://www.eastbound.ai/industries/consumer-electronics-ai-visibility-china/index.md) ## Research - [Research index Markdown](https://www.eastbound.ai/blog/index.md) - [Luxury study Markdown](https://www.eastbound.ai/blog/luxury-ai-sources.md) - [Three Chinese AIs Markdown](https://www.eastbound.ai/blog/three-chinese-ais.md) - [Off-site substrate Markdown](https://www.eastbound.ai/blog/off-site-substrate.md) - [Brand-defense / un-pivotable brands Markdown](https://www.eastbound.ai/blog/risk-management-ai-pivot.md) - [Awareness-vs-decision intent-shift Markdown](https://www.eastbound.ai/blog/awareness-vs-decision-brands.md) ## About Eastbound studies how Mainland Chinese AI assistants such as DeepSeek, Qwen, and Doubao surface brands, sources, and evidence when answering consumer recommendation prompts. The consultancy combines prompt-panel measurement, source-attribution analysis, on-site crawlability checks, structured-data review, and off-site substrate mapping across Chinese community, commerce, KOL, institutional, and encyclopedic platforms. Eastbound's current public research focuses on China-facing GEO for global and luxury brands: which third-party sources engines repeatedly name, which on-site signals are necessary baseline work, and which recommendations should be treated as intervention hypotheses until measured with before/after testing.