# Eastbound Research

Eastbound publishes original research on China AI visibility, generative-engine optimization, and how Chinese answer engines surface brands, sources, and evidence.

## Research Briefings

- [Traditional SEO Alone Won't Get You Into Chinese AI Answers](https://www.eastbound.ai/blog/off-site-substrate.html): why on-site SEO is necessary but not sufficient, and how off-site substrate affects Chinese AI brand recall.
- [Where Chinese AI Gets Its Luxury Brand Knowledge](https://www.eastbound.ai/blog/luxury-ai-sources.html): a source-mix study across luxury handbags, watches, and luggage.
- [Why Your Brand Looks Different on Every Chinese AI](https://www.eastbound.ai/blog/three-chinese-ais.html): source-attribution patterns across DeepSeek, Qwen, and Doubao.
- [The brands AI refuses to trade away — and what they have in common](https://www.eastbound.ai/blog/risk-management-ai-pivot.html): 108 competitor-challenge events across DeepSeek, Qwen and Doubao. One panel held 100% on every engine; the un-pivotable brands had three structural properties in common.

## Method

Eastbound studies prompt panels, answer text, source attributions, on-site crawlability, structured metadata, Markdown alternates, and off-site source graphs across Chinese community, commerce, media, and encyclopedic platforms.

Recommendations in these articles should be read as intervention hypotheses unless an article explicitly reports before-after testing.